cognitive distraction

‘Understanding Cognitive Distraction’ & the ‘Myth Behind Multitasking’

Today marks the first day of a new penalty for distracted driving in British Columbia. As of today, 3 demerit points will be added to the current $167 fine for using a hand-held electronic device while driving. This has stirred quite a debate among those who support stiffer penalties and…

Hands-free is Not Risk Free – Infographic

Thanks to the National Safety Council for yet another superb infographic clearly explaining why hands-free is NOT risk-free. We often hear the argument about passengers being the same as hands-free and it’s simply not the case…this infographic helps explain why. Did you know that drivers talking on a cellphone, either…

In The Age Of Muscle Cars, Distracted Driving Was Hard

Guest Post by: Jason Lancaster The term “distracted driving” is a very new term that encompasses an idea that would surprise the youth of generations from any other era besides the current ones. That’s not to say that those generations somehow got behind the wheel with more natural driving skill…

The Enormous Lie about Hands-free Voice Control Technology

AAA’s study—‘Think you Know All About Distracted Driving? Thing Again, Says AAA’—on hands-free voice control technology brought back into the limelight the murky topic of hands-free and voice control technology as a solution to distracted driving. Some time ago, I published ‘Hands-free Law Should be Revisited According to Canadian Study’ following…

The Great Multitasking Lie

Our thanks to the National Safety Council for creating this infographic explaining the myth of multitasking. It’s pretty safe to say that most people can handle chewing gum and walking at the same time; but those are not two independent cognitively demanding tasks. When we ask our brains to tackle…

Hands-free Law Should be Revisited According to Canadian Study

February 28th marks the last day of the BC RCMP distracted driving awareness month and a new Canadian study – Brain activity during driving with distraction: an immersive fMRI study – has just released their results delving into the issue of cognitive distraction, particularly during left hand turns. Although a small…

What Happens when a Crotch Rocket Doing 155MPH Impales a VW

Visual representations of the catastrophic consequences of distracted driving can be extremely effective in curbing poor choices when driving. However, it is imperative that the stories are accurate or else your message loses all credibility. The most recent efforts to demonstrate the dangers of cell phone use while driving are…

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