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BC-Based Drop It And Drive Goes National

BC-BASED DROP IT AND DRIVE BECOMES NATIONAL WITH DAY OF PRESENTATIONS HONOURING NATIONAL DAY OF REMEMBRANCE FOR ROAD CRASH VICTIMS IN ALBERTA Surrey, BC –BC-based Drop It And Drive (DIAD) celebrates its second year by expanding into Alberta for a day of presentations honouring the National Day of Remembrance for…

Road Safety Week Across Canada – What is Inattentional Blindness?

May 16th is the beginning of a week-long nationwide initiative to raise awareness about road safety. Every Canadian can make a difference when it comes to helping make our roads safer for motorists and pedestrians alike. The use of electronic devices while driving and other forms of distracted driving are…

GlobalBC TV Reporter Elaine Yong Covers D.I.A.D. Campaign Launch

November 17th, 2010 not only marked National Day of Remembrance for Road Crash Victims; it was also the first official public appearance of D.I.A.D. ~ Drop It And Drive at a Surrey, BC high school. Our media advisory garnered us both radio and television coverage to help get the important…

Drop It And Drive on CKNW AM 980

Starting up a new campaign can be challenging. The inspiration and drive to launch a new idea is definitely the easy part. So, when you find yourself on the receiving end of support and interest right out of the gate, it’s overwhelmingly encouraging. I’m deeply thankful that the people I’ve spoken with…

Sneaky texter gets a break, but not the point

via Driving.ca BY SANDRA GLENDINNING, VANCOUVER SUN If the sudden brake lights and overall decrease in acceleration I observe when in traffic are to be believed, the majority of drivers spot an operational, unmarked police car from a distance. Then there are those who are more focused on the little…

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