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Seatbelt Survival: Unrestrained Kids = Rockets

Today’s post takes a slight detour from our main focus of distracted driving…although not completely unrelated. Picture a small child, three or maybe four years old standing behind a man who could be his father. The small boy is smiling with his arms wrapped lovingly around the man as he…

Did You Know That Fatigue Causes Distracted Driving? A.K.A. Drowsy Driving

By now, most people know that there are three main sources for distracted driving: Visual, Manual & Cognitive. Visual is when your eyes are not on the road, manual is your hands are doing something other than driving the vehicle (steering wheel, shifter, indicator) and cognitive is when your mind drifts…

Distracted Driving is About More than Stats, It’s About People

Road safety issues are rife with statistics that demonstrate the impact on lives, the economy and the health care system. Those stats can be used to help drive appropriate resources towards prevention and legislation as well as identify resources needed to deal with the consequences of road crashes. It can be…

There’s No Trick to Staying Safe on Halloween – Safety Tips for Humans & Animals

According to Safe Kids WorldwideTM, the disturbing fact is, ‘Kids are more than twice as likely to be hit by a car and killed on Halloween than on any other day of the year.’ However, using flashlights, glow sticks, wearing light-coloured costumes and/or attaching reflective wristbands or tape to Halloween…

Multi-Tiered Penalty Structure for Distracted Driving

I believe that causing a crash, injuring someone or killing someone because of distracted driving should be a game changer when it comes to penalties. Personal accountability should play a huge role in how we look at addressing distracted driving. ‘What if the distracted driver who caused the injury or death was…

Unrestrained Pets, Unnecessary Road Safety & Pet Safety Risks

One of my biggest pet peeves (pun intended) is when I see unrestrained pets travelling in vehicles. Most animal owners bring their pets along for the ride because they love them and don’t want to leave them alone at home. Some bring them along as companions for long-haul trucking or other…

The Impact of Daylight Saving Time on Car Crashes

According to the FARS (Fatal Accident Report System), the increase in car [accidents] crashes is as much as 17% following Daylight Saving Time. That’s not all, the American College of Cardiology found there’s also a 25% increase in heart attacks.  The U.S. Department of Labor reports a 6% increase in…

Shocking and Controversial – Traffic Safety Ads that Work

Censors and free-speech supporters have long argued – how much is too much? When it comes to traffic safety awareness campaigns, Britain’s experience has shown that gruesome imagery actually works. A 2012 survey carried out by the Centers for Disease Control and Prevention found that 25% of US teens were texting while…

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