Recommended Reading:

Distracted Driving in Canada: Making Progress; Taking Action – The report, sponsored by The Co-operators and led by TIRF in partnership with Drop It And Drive™, provides a snapshot of distracted driving across Canada.

Canadian Drivers Blame Traffic Delays for Cell Phone Use – National distracted driving survey by Allstate Canada shows Canadians are still finding it difficult to put their phones away while driving

TORONTO, Sept. 30, 2014 /CNW/ – Almost 40 per cent of Canadian drivers admit to checking their phones when stopped due to traffic delays, according to a recent nationwide survey on distracted driving, by Leger for Allstate Canada. While stopped at a red light, 34 per cent of drivers said they check their phone and 18 per cent admitted to sending a text.  Survey results also found that drivers, age 18 to 34 were nearly three times more likely to send a text while stopped at a red light than older drivers.

Driver Distraction and Hands-Free Texting While Driving’ by the Traffic Injury Research Foundation (Canada), released April 2013

TIRF’s research bulletin looks at the causes of distraction, the importance of the source of distraction, the risk of and prevalence associated with distracted driving, and the role hands-free texting plays in distracted driving.

The Economic and Societal Impact Of Motor Vehicle Crashes, 2010 by the U.S. Department of Transportation, National Highway Traffic Safety Administration, released May 2014

Economic Impact of Crashes

  • The economic cost of motor vehicle crashes that occurred in 2010 totaled $277.0 billion. This is equivalent to approximately $897 for every person living in the United States and 1.9 percent of the U.S. Gross Domestic Product.
  • The lifetime economic cost to society for each fatality is $1.4 million. Over 90 percent of this amount is attributable to lost workplace and household productivity and legal costs.
  • Each critically injured survivor (using the MAIS 5 scale) cost an average of $1.1 million. Medical costs and lost productivity accounted for 82 percent of the cost for this most serious level of non-fatal injury.
  • Lost workplace productivity costs totaled $70.2 billion, which equaled 25 percent of the total costs.
  • Lost household productivity totaled $22.9 billion, representing 8 percent of the total economic costs.

Canadian Teenagers, Especially Males, Still Over-Represented Among Driver Fatalities by TIRF CANADA & State Farm Canada, October 2013

DRIVER DISTRACTION AND HANDS-FREE TEXTING WHILE DRIVING’ by Traffic Injury Research Foundation, sponsored by Adept Driver® – April 2013

Measuring Cognitive Distraction in the Automobile’  by the AAA Foundation – June 2013

Online Resources & Related Websites

Drive out Distraction by The Co-operators

Canadian Association of Road Safety Professionals (CARSP)

NO TIME TO THINK How Technology is Shaping Human Behaviour – Documentary by Road Trip Productions, Oregon, USA featuring Drop It And Drive™

Road Safety at Work

Cone Zone – Slow Down

National Day of Remembrance for Road Crash Victims

Decade of Action for Road Safety 2011-2020

Leave the Phone Alone National Pledge

Canadian Council of Motor Transportation Administrators

The Community Against Preventable Injuries

Canadian Automobile Association – Driven to Distraction

Traffic Injury Research Foundation (TIRF)

Transport Canada

Ministry of Transportation and Infrastructure – British Columbia Official US Government Website for Distracted Driving


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