About

About Drop It And Drive™

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Drop It And Drive™ (DIAD) is a Traffic Injury Research Foundation education program focused on preventing distraction-related road user injuries and fatalities. DIAD distracted driving seminars for schools and workplaces are thought provoking and interactive, using science and real stories to engage communities in practicing safer road behaviours.

Beginning in 2017, DIAD began operating under the auspices of the Traffic Injury Research Foundation (TIRF; www.tirf.ca) as a TIRF educational program. TIRF is an internationally recognized, independent road safety research institute, and a registered Canadian charity dedicated to identifying evidence-based road safety solutions.

DIAD and TIRF started working together in 2013, and have consistently grown their partnership in the past three years, culminating in the formation of the Canadian Coalition on Distracted Driving in 2016, with sponsorship from The Co-operators, and the development of a National Action Plan for Canada. Key features of the plan, which will be released in 2017, include the development of evidence-based educational strategies, as well as a repository on distracted driving research and tools. The incorporation of DIAD into TIRF is an opportunity to blend the evidence-based data and research produced by TIRF with the front-line program development and community engagement made available through DIAD since 2010.

Karen Bowman, DIAD’s Executive Director and Founder, will remain the Director for the DIAD education program and will also serve as TIRF’s Director, Marketing & Communications; Karen can be reached at karenb@tirf.ca / karen@dropitanddrive.com or (877) 238-5235. More information about the joining of TIRF’s and DIAD’s resources will become available through TIRF’s new website, which is planned to launch in early 2017

DIAD has presented at the BC Crime Prevention Training Symposium; the DIAD Program’s Founder & Director, Karen Bowman, was a presenter at the 2012 CAA/TIRF Driven to Distraction International Conference in Toronto, is a member of the Canadian Global Road Safety Committee, is a 2012 recipient of the BC Ministry of Justice Community Safety & Crime Prevention Award and the Safer Roads Ottawa Champions Award for our national road safety education efforts.

Our popular corporate risk management program has expanded into British Columbia, Alberta, Saskatchewan, Ontario and Illinois; it is now available across Canada and the United States.

We make every effort to accommodate all booking requests; however, our schedule tends to fill up quickly so we recommend early booking requests where possible.

To find out more about the Drop It And Drive™ Program, follow us on Twitter and Facebook or to support our efforts, please contact us.

Presenter Bios:

Karen Bowman: Karen has worked in both public and private sectors in British Columbia and Ontario during the past 25 years, successfully managing her own small business for more than a decade. Karen combined her background in business administration and consulting, project management, marketing and communications with personal experiences to develop several successful road safety education programs offered through the DIAD program. She has developed an effective program delivery method to achieve behavioural change through imparting knowledge, science and practical, usable tools in a highly efficient and engaging manner. DIAD programs are well-known across multiple sectors and industries for their current content, community and workplace expertise, and practical implementation strategies to address distraction-related workplace risks from an occupational health and safety perspective.

Tim Baillie: Retired 27-year veteran and Captain of the Surrey Fire Department. Tim has worked on well over a thousand motor vehicle collisions with extensive rescue experience. Tim’s experiences have lead to the belief that people have to learn the real consequences of their actions. Too many times others have to suffer for the avoidable actions of people. Increasingly people focus on their rights with little attention to their responsibilities to themselves and others.

Cpl. Bryan Fedirchuk: Cpl Fedirchuk has and over 19 years with the RCMP, 18 of which he has spent in traffic enforcement and investigation. He has 11 years experience as a collision analyst and has been a motor officer for 17 years with the last 13 years as an instructor. Cpl Fedirchuk has investigated thousands of collisions and brings those experiences to our presentations.

Inspector Mark Andrews, Ontario Provincial Police (Retired): Mark is a 32-year veteran of the Ontario Provincial Police with 14 years as the Traffic Manager for the North East Region as Commander, Traffic and Marine (491,000 sq. kms). In this role, Mark managed six specialty traffic teams, 13 Detachment Traffic and Marine Operations, Commercial Motor Vehicle Enforcement Unit, Snowmobile, All Terrain and Vehicle Enforcement Unit (SAVE), Technical Traffic Collision Investigation (TTCI)/Reconstruction Program and Collision Design Through Environmental Assessment. Mark currently delivers a Communications in Criminal Justice Course in 2016 at a Communications in Criminal Justice Course at Nipissing University, and remains active with the Ontario Injury Prevention Practitioners Network.

Bob Nordlund: Retired 35-year veteran and Sergeant with the RCMP. Bob retired in 2011 after spending 26 plus years in traffic law enforcement and collision investigation. He worked traffic on both major freeways in the Lower Mainland plus traffic in the cities of Surrey and Burnaby. Bob has investigated thousands of crashes in his career and brings his personal thoughts and feelings about causes of crashes to the presentations.

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