DROP IT AND DRIVE COMMEMORATES NATIONAL DAY OF REMEMBRANCE FOR ROAD CRASH VICTIMS WITH ‘SHOW YOU CARE WITH COATS’ CHARITY EVENT
Surrey, BC – Entering its second year, Drop It And Drive is commemorating the National Day of Remembrance for Road Crash Victims (Nov. 23rd) by hosting their first annual ‘Show YouCare With Coats’ charity event on Tuesday, November 29th. With involvement and support from the Surrey Fire Fighter’s, IAFF Local 1271, the Surrey RCMP, Young Drivers of Canada and Klein Lyons, the event is set to highlight road safety issues facing British Columbians.
“This charity event is designed to raise awareness about the dangers of distracted driving and general road safety while supporting worthy Surrey charities. The donated coats will be split between Surrey Urban Mission and The Front Room (South Fraser Community Services Society) and food donations will be accepted by the Surrey Food Bank,” says Karen.
As part of the World Health Organization’s goal to raise road safety awareness and reduce needless loss of life due to traffic crashes, Canadian Council of Motor Transport Administrators and other road safety organizations in Canada are hosting a range of activities in support of the fourth annual National Day of Remembrance for Road Crash Victims.
More than 2,100 Canadians have been killed since January 2, 2011, on Canada’s 900,000 kilometres of roads and highways. This translates to six avoidable deaths every single day. Globally, 1.2 million people are killed in crashes, yearly, and the United Nations estimates this number could reach two million by 2020.
Additionally, over 159,000 injuries are attributed to road crashes since the beginning of the year on Canadian roads (many serious) and the impact of the carnage is widespread. Such tragedies touch families, friends, neighbours and work colleagues for years – and on a daily basis.
While the human toll is immeasurable, the social cost of motor vehicle collisions is about $63B, every single year.
“Distracted driving affects everyone in our community. You don’t have to be the distracted driver to be the victim in a very preventable incident,” says David Klein, Managing Partner at Klein Lyons. “In our work to represent car accident victims we see the aftermath
of distracted driving. Our clients are injured physically, emotionally and financially. We are incredibly pleased with how far Drop It And Drive have taken this important message into the community. Their education and advocacy presentations are so
important to making our roads safer.”
The Drop It And Drive campaign helps raise awareness about this growing problem through its powerful on-site presentations to schools, corporations and community groups. Coat donations are requested before November 29th and can be dropped off at Klein Lyons (1333 West Broadway, Vancouver); with any lower mainland Young Drivers instructor or contact Karen. Non-perishable food donations will be accepted at the event by the Surrey Food Bank.
- Location: Sullivan Heights Secondary School, Lower Parking Lot, 248 144 Street, Surrey, BC V3X 1A1
- Date: Tuesday, November 29, 2011
- Time: 10:00AM – 12:00PM
- Details: Event emcee: Russ Froese, Journalist & Broadcaster; Speakers; Moment of Silence; 98 Coat Remembrance; Surrey Fire Fighter Crash Car Extraction Demonstration; Young Drivers of Canada Car and Track; Veteran Fire Fighter Greg Drew, Founder, Jammin’4 Jay Charitable Society with crash car
“There are no such things as accidents. They are collisions which are predictable and preventable,” says Kelly Calar, BC Regional Director for Young Drivers of Canada. “This National Day of Remembrance for Road Crash Victims is a good time to remind drivers that their actions can really make a difference. Adjusting how one drives, dropping the distractions and continuing defensive driving habits all year round will have a great impact on keeping our Canadian families safe. Education is key to making our roads safer and involving our BC communities in the road safety conversation is why campaigns like Drop It And Drive are so important.”
National Day of Remembrance for Road Crash Victims gives Canadians a chance to remember those we have lost, and to reflect upon and educate one another about what we can do to increase safety behind the wheel. Simple measures like paying attention to the road, not drinking and driving and ensuring everyone – especially kids in car/booster seats – are properly buckled up goes a long way in reducing fatalities. While most
Canadians do wear seat belts, those who don’t represent 40 percent of all occupants traffic fatalities.
For more information:
Karen M. Bowman, Founder, D.I.A.D. Drop It And Drive
Distracted Driving Prevention: Education & Advocacy
T. 778.571.0372 M. 778.888.9235
E. firstname.lastname@example.org Web: http://DropItAndDrive.com
Canadian Council of Motor Transport Administrators – National Day of Remembrance for Road Crash Victims
Backgrounder available Web: http://www.rememberroadcrashvictims.ca
Klein Lyons Backgrounder: For over 20 years, Klein Lyons has been helping car accident victims and class-‐action clients across Canada. If you have been injured by no fault of your own, Klein Lyons offers dedicated expertise in motor vehicle accidents, ersonal injury and class action law. For more information, visit www.kleinlyons.com
Contact: David Klein, email@example.com Tel: 604-874-7171
Please call 778.571.0372 or email firstname.lastname@example.org to get more information or to arrange an interview.