BC-Based Drop It And Drive Goes National

BC-Based Drop It And Drive Goes National

BC-BASED DROP IT AND DRIVE BECOMES NATIONAL WITH DAY OF PRESENTATIONS HONOURING NATIONAL DAY OF REMEMBRANCE FOR ROAD CRASH VICTIMS IN ALBERTA

Surrey, BC –BC-based Drop It And Drive (DIAD) celebrates its second year by expanding into Alberta for a day of presentations honouring the National Day of Remembrance for Road Crash Victims. The Ponoka Victim Services Unit is sponsoring the Nov. 21st trip to help two local communities understand the dangers of distracted driving. This is the first of two events DIAD is participating in to honour this important day; the second event will be a charity event on Nov. 29th in Surrey, BC.

“When researching presenters to bring to Ponoka and Bashaw, we decided that the unique and effective approach used by Drop It And Drive made them the logical and only choice,” says Karie Ackerman, Ponoka Victim Services.  Representing DIAD on Nov. 21st is
Founder, Karen Bowman and newly retired Capt. Tim Baillie, a 27-year veteran of
the Surrey Fire Fighters. Local Constables in Bashaw and Ponoka will provide
the RCMP perspective during the presentations.

Alberta’s distracted driving legislation, Bill 16, came into effect on September 1, 2011.
It may be the toughest legislation Canada-wide going beyond banning the use of
hand-held electronic devices to include watching DVDs, personal grooming,
eating, reading and writing while driving.

“Having strong legislation in place, giving law enforcement the tools to curb distracted driving, is just one part of the efforts required to curb this dangerous and deadly behavior. Education and awareness have a crucial role in helping drivers and communities to understand the level of risk and possible consequences of not fully focusing on driving,” says Karen Bowman, Founder of Drop It And Drive.

As part of the World Health Organization’s goal to raise road safety awareness and reduce needless loss of life due to traffic crashes, Canadian Council of Motor Transport Administrators and other road safety organizations in Canada are hosting a range of activities in support of the fourth annual National Day of Remembrance for Road Crash Victims.

Approximately 2,090 Canadians have been killed since January 2, 2011, on Canada’s 900,000 kilometres of roads and highways. This translates to six avoidable deaths every single day. Globally, 1.2 million people are killed in crashes, yearly, and the United Nations estimates this number could reach two million by 2020.

Additionally, more than 155,000 people were injured since the beginning of the year on Canadian roads (many seriously) and the impact of the carnage is widespread. Such tragedies touch families, friends, neighbours and work colleagues for years – and on a daily basis. While the human toll is immeasurable, the social cost of motor vehicle collisions is about $63B, every single year.

The Drop It And Drive campaign helps raise awareness about this growing problem through its powerful on-site presentations to schools, corporations and community groups. With involvement and support from the Surrey Fire Fighter’s, IAFF Local 1271, the Surrey RCMP, Young Drivers of Canada and Klein Lyons, DIAD is able to highlight road safety issues facing Canadians.

National Day of Remembrance for Road Crash Victims gives Canadians a chance to remember those we have lost, and to reflect upon and educate one another about what we can do to increase safety behind the wheel. Simple measures like paying attention to the road, not drinking and driving and ensuring everyone – especially kids in car/booster seats – are properly buckled up goes a long way in reducing fatalities. While most Canadians do wear seat belts, those who don’t represent 40 percent of all occupants traffic fatalities.

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For more information:

Karen M. Bowman, Founder D.I.A.D. Drop It And Drive
Distracted Driving Prevention: Education & Advocacy

T. 778.571.0372
M. 778.888.9235
E. karen@dropitanddrive.com
Web: http://DropItAndDrive.com

Larie  Ackerman, PONOKA VICTIM SERVICES
5120 50 Ave, PO Box 4068
Ponoka, AB  T4J 1R5
T.  403.783.6539
F.  403.783.2840
E. ponokavictimservices@shaw.ca

Bill 16 – http://www.transportation.alberta.ca/distracteddriving.htm

Canadian Council of Motor Transport Administrators –
National Day of Remembrance for Road Crash Victims:
Backgrounder available

Web: http://www.rememberroadcrashvictims.ca

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