GlobalBC TV Reporter Elaine Yong Covers D.I.A.D. Campaign Launch

GlobalBC TV Reporter Elaine Yong Covers D.I.A.D. Campaign Launch

November 17th, 2010 not only marked National Day of Remembrance for Road Crash Victims; it was also the first official public appearance of D.I.A.D. ~ Drop It And Drive at a Surrey, BC high school. Our media advisory garnered us both radio and television coverage to help get the important message out to viewers about the dangers of being distracted while driving.

Elaine Yong, GlobalBC TV reporter and her cameraman spent over an hour on-site interviewing members of D.I.A.D. and talking with students about their texting and driving habits. While no student admitted to texting while driving, it happens all the time. You just have to look around you next time you’re on the road to see how many people have the phone glued to their ear, or are using their knees and elbows to drive while keeping hands free for texting.

Our mission is to end distracted driving by making it as socially unacceptable as drinking and driving. With an Education and Awareness Program aimed at teens and young adults, we hope to drive home the reality about the dangers of Talking & Texting While Driving as well as other forms of Distracted Driving.

There’s no shortage of other distractions one can witness on the road:

  • pets on laps and on the dashboard — really, that actually processed in somebody’s mind as a good idea?!
  • searching various music devices for the next song  of choice
  • looking and reaching behind the seat or on the floor of the passenger seat for “just a few seconds” to find something
  • reading and I’m not just talking about map reading, I’ve seen people reading books – yes, books, actual novels
  • dressing or undressing

Witnessed any distractions that I’ve not listed, feel free to share.

The entire GlobalBC TV interview is now available on the D.I.A.D. ~ Drop It And Drive Facebook page. Select the new Video tab to view. Drop It And Drive is a volunteer-based organization bringing education and awareness to teens and young adults throughout British Columbia.

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