Drop It And Drive on CKNW AM 980

Drop It And Drive on CKNW AM 980

Starting up a new campaign can be challenging. The inspiration and drive to launch a new idea is definitely the easy part. So, when you find yourself on the receiving end of support and interest right out of the gate, it’s overwhelmingly encouraging. I’m deeply thankful that the people I’ve spoken with so far have been so receptive and supportive of my mission to raise awareness about the dangers of distracted driving.

I’m thrilled that we’re already receiving invitations and requests to come and speak at local schools. With the help of the Surrey Fire Fighters, IAFF Local 1271 and the Surrey RCMP, I’m confident we can start making a difference.

I’d like to thank CKNW AM 980 for responding to the media advisory and inviting me to be interviewed on The Morning News with Philip Till to talk about the launch of this new campaign called Drop It And Drive. My interviewer, Philip Till, is still witnessing many drivers (including parents dropping off kids at school!!) talking, texting and eating breakfast while driving. If we’re going to convince our new drivers that this practice is dangerous, the adults have to start setting the example. Legislation is a positive step towards this goal; however, it’s getting attitudes to change that I see as the biggest challenge.

There’s a lot of information out there about the dangers of talking and texting while driving; yet, in spite of the terrifying statistics, people are still doing it. The issue of distracted driving, including drinking, eating, putting on makeup, shaving and yes, even putting on clothes while driving is just starting to garner attention.

One of the main goal’s of the Drop It And Drive campaign is to raise awareness of how dangerous it is to be distracted by anything that takes your eyes off the road, even for a few seconds.

Click to listen to the recorded interview – Drop It And Drive on CKNW AM 980 The Morning News with Philip Till

The audio recording can also be found on the CKNW Audio Vault page – http://www.cknw.com/other/audiovault.html. Select November 17, 2010 7:00AM and scroll to 19:46 on the time bar. Note: Audio Vault recordings are only available for 30 days from the original recording.

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