Take Action. Prevent Distraction.

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Drop It And Drive™ (DIAD) is a Traffic Injury Research Foundation (TIRF; www.tirf.ca) education program focused on preventing distraction-related road user fatalities and injuries. DIAD delivers corporate seminars that are customized to the environment, features and context of your specific workplace. Seminars are structured to be thought provoking and interactive to maximize learning across administrators, managers and staff. Science and real-life stories are shared to motivate safer behaviours in the workplace and at home, and participants are provided with practical strategies and tools to minimize distractions behind the wheel.

School presentations tailored to younger audiences are also available, and can be delivered in conjunction with a corporate seminar at no additional cost. Since 2010, DIAD has presented to more than 60,000 workers and youth across North America.

Contact us to find our more or book our distracted driving speakers for your high school or corporate event.

‘I would highly recommend to any school, municipality or corporation in Canada to have Drop It And Drive™ attend their organization to present to their students, staff or key stakeholders.’ -City of Ottawa, Traffic Management and Operational Support Branch


A variety of customized seminars are offered to corporate clients to strengthen workplace safety and distracted driving policy and practices. Seminars are designed to identify distraction-related risks in the workplace, and speakers work directly with managers and line staff to support the development of a distracted driving policy as well as prevention-focused activities to reinforce it. Clients are also offered a high school presentation in their community as a charitable service.

‘Should be made mandatory for all drivers.’ -PennWest Exploration

‘Couldn’t forget this message even if I tried. Best Presentation Ever.’ -Walker Aggregates Inc.

‘Seen a few presentations on distracted driving, this was by far the best.’ – Northern Mat & Bridge Ltd.


DSC_0087Our focus for teen presentations (grade 8-12) is to provide them with the science of ‘how and why’ distracted driving, and even distracted walking, is risky behaviour. We also cover the roles and responsibilities of non-drivers, as pedestrians and passengers, and how they can actively contribute to road safety through their own choices. We share personal stories to highlight the real consequences of a moment’s distraction; it is not gory, but is reality-based. At the end of the presentation we want them to feel empowered, through increased knowledge and understanding, to be road safety ambassadors within their families, school and community.

‘A ‘must’ presentation for the educational system. Powerful and realistic scenarios that make the students believe in what could ultimately happen.’ -LA Matheson Secondary

‘Probably the most useful guest speakers we’ve had throughout the semester.’ -B.C., Planning 10 Student

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